Launch exclusivity or permanent exclusivity: what changes for your brand
Published on by Fulvio · 2 min read
Exclusivity is one of the most used and least explained words in the jewelry market. The two most common models and the questions you should ask before you sign.
Many brands come in asking for an "exclusive piece" and find out during the conversation that each supplier uses the word differently. For some, exclusive means a piece no one else has for a few months. For others, it means a design that will never be sold to another brand.
These are different agreements, with different costs and commitments. It is worth understanding both before you compare proposals.
Launch exclusivity
The piece is developed and reserved for your brand for an agreed period. During that time, no one else buys the model. After that, it may enter the manufacturer's line.
This model makes sense when what matters is getting there first: launching a strong collection for a specific date, catching your customer's attention and making the most of the novelty while it is yours alone.
Permanent exclusivity
The design is developed for your brand and does not go into anyone's line. At FGF, this model applies to commissioned original projects.
It makes sense when the piece is part of the brand's identity, something your customer recognizes from across the room and that you plan to sell for many seasons.
What to ask before you sign
- What is the period, exactly? With launch exclusivity, the start and end dates need to be in writing.
- What is protected? The exact model, the size variations, the whole family? The clearer it is, the fewer disputes later.
- Is there a minimum volume to keep the exclusivity? Some agreements depend on a purchase commitment.
- What happens if I want to restock after the period ends? Is restocking still guaranteed for you, even if the model enters the line?
Which one to choose
If your brand is testing a new direction, launch exclusivity is usually the first step: it protects the new piece without requiring a long commitment. If the piece is meant to be a brand signature from day one, permanent exclusivity makes more sense.
Either way, the period, scope and volume are set in the proposal, in writing, before the first sketch.
To talk about a project, see how Custom Development works or talk to our sales team.